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How to Improve SEO:
The fact is, if yours is a local business you enjoy a great many advantages where search optimization is concerned and by making a few fairly simple changes to your website you can significantly improve your rankings.
Add Your City/State To Your Title Tag – The title tag is part of the metadata set located in the <head> section of your source code and is one of your most important on-site SEO assets.
Adding your city/state to the title tag, along with your primary keywords, helps to inform the search engines that yours is a local business. It may sound like a no-brainer, but you would be suprised how many local businesses get this wrong.
If you offer swimming pool maintenance services in Port Charlotte Florida, that is exactly what your title tag should say – “Swimming Pool Maintenance Services Port Charlotte Florida”.
Include Your City/State In The <H1> Tag On Your Home Page – Like your title tag, every page on your website should have a unique header or <H1> tag. Including geographic information in the header (like your city name) alongside a primary keyword tells the search engines that this location is important to your business. Sticking with the swimming pool maintenance example a possible heading might read: “Port Charlotte’s Pool Service of Choice”.
Include Your City/State In Your Copy – Are you sensing a theme here? Including location information in your textual copy helps reinforce the relevance this location has with regard to your business. You do not need to mention it in excess, just a single reference is plenty; preferably in the first sentence following your <H1> tag as noted above.
Embed A Google Map On Your Contact Page –Research suggests that embedding a Google map along with your physical address to your contact page improves rankings in local search.
Wrap Your NAP In Schema Markup – NAP is an acronym for Name, Address, and Phone and as a local business it is one of your most valuable assets. If you haven’t already you should establish a format for your NAP and use it consistently whenever sharing this information online.
For instance, if your business name is ABC WIDGETS LLC and your business address is 123 Main Street, Anytown, USA, you need to decide how you will format this information. Will you always spell out the word ‘Street’, or will you abbreviate? Are you going to include the ‘LLC’ designation, or eliminate it? Will you include a leading ‘1’ on your phone number, or just start with the area code? The point is, you need to establish a format and stick with it.
Once you have established a format for your NAP add it to the footer section on every page of your website and wrap it in Local Business Schema, like this:
ADDRESS LINE 1
The real take away here is that as a local business you should be treating your city/state much like you would a keyword. Like your other keywords, your city/state should be included in your title tag, your textual headers, your copy, and even your meta description if you like.
In addition, using Local Business Schema and embedding a Google Map on your contact page will help to ensure that Google and other search engines recognize the relevance of your geographic location.
Shortest runway in the world! HD 1080p, landing and take off, saba airport (Yrausquin Airport)
Saba/Yrausquin airport : 17º38´44N 63º13´14W
The airport’s risky reputation arises from the airport’s physical position: it is flanked on one side by high hills; and on the runway’s other side and both ends, cliffs drop into the sea. Additionally, the runway at the airport is extremely short (400m) this creates the possibility that an airplane could under/overshoot the runway during landing or takeoff and end up in the sea or dashed on the rocky cliffs.
Although the airport is officially marked as closed to traffic (X), regional airline propeller aircraft are able to land there under waivers from The Netherlands Antilles’ Civil Aviation Authority. The most common aircraft to land there are the Twin Otter and BN-2 Islander
Irausquin Airport can be seen from some places in Saint Martin.
Jet aircraft are unable to land at the airport, because the runway is too short (approx. 1,300 ft or 396 m). However, smaller airplanes (DHC-6, BN-2 and helicopters) are common sights there. There is a small ramp and terminal on the southwest flank of the runway. The ramp also has a designated helipad. The terminal building houses offices for Winair, immigration and security, a fire department with one fire truck and a tower. The tower is an advisory service only and does not provide air traffic control. Aviation fuel is not available on the island of Saba.
The only airline currently serving Yrausquin Airport is locally owned Winair, which operates daily flights to Sint Maarten and Sint Eustatius aboard a de Havilland Canada DHC-6 Twin Otter. The flight to Saint Maarten takes about twelve minutes.
An entrepreneur recently asked me why we don’t have more B2C startups in town. Consumer startups, as opposed to business ones, have a lower success rate. Much like the movie business, even experts have a hard time telling what’s going to do well financially and what isn’t — it’s a “hits” business. With the continued success of Yik Yak here, there’s a renewed interest, and hope, in more B2C startups locally. What’s the solution? More at bats. More swings. More strikeouts. More hits.
Here are a few thoughts on more at-bats for B2C startups:
- Incubators like Switchyards are working on developing institutional knowledge around what does, and doesn’t work, while catalyzing the community
- More local success will result in more local hires that get exposed to consumer startups, and in turn they’ll start their own companies (success breeds success but there’s a chicken and egg problem to get it going)
- More meetups, experience…
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You know that rotating your tires helps keep the wear even so the tread lasts longer and you save money. Guess what? You can (and should) apply the same idea to things in your home. After all, you’ve invested in your decor, make that decision pay off with a little bit of rotation maintenance. Here’s what to do.
There are great reasons to incorporate: to define the terms of a partnership, and to protect your assets. If you are going into business yourself, then you should assess the risks of the business you are entering, and whether or not your have assets worth protecting. Most people just starting their business likely do not have assets to protect yet. Incorporating your business does nothing to make it more “real” or “legitimate”, and there are absolutely no tax benefits until you are making $250k or more. I ultimately decided to hold off on incorporating; this video helped make the decision:
She knows a thing or two about buying houses, and she’s sharing some of her knowledge with you!