5 SIMPLE STEPS TO IMPROVE YOUR LOCAL SEARCH RANKINGS:

How to Improve SEO:original

The fact is, if yours is a local business you enjoy a great many advantages where search optimization is concerned and by making a few fairly simple changes to your website you can significantly improve your rankings. 

1.jpgAdd Your City/State To Your Title Tag – The title tag is part of the metadata set located in the <head> section of your source code and is one of your most important on-site SEO assets. 

Adding your city/state to the title tag, along with your primary keywords, helps to inform the search engines that yours is a local business. It may sound like a no-brainer, but you would be suprised how many local businesses get this wrong. 

If you offer swimming pool maintenance services in Port Charlotte Florida, that is exactly what your title tag should say – “Swimming Pool Maintenance Services Port Charlotte Florida”.

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Include Your City/State In The <H1> Tag On Your Home Page – Like your title tag, every page on your website should have a unique header or <H1> tag. Including geographic information in the header (like your city name) alongside a primary keyword tells the search engines that this location is important to your business. Sticking with the swimming pool maintenance example a possible heading might read: “Port Charlotte’s Pool Service of Choice”.

3.pngInclude Your City/State In Your Copy – Are you sensing a theme here? Including location information in your textual copy helps reinforce the relevance this location has with regard to your business. You do not need to mention it in excess, just a single reference is plenty; preferably in the first sentence following your <H1> tag as noted above.

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Embed A Google Map On Your Contact Page –Research suggests that embedding a Google map along with your physical address to your contact page improves rankings in local search.

5.pngWrap Your NAP In Schema Markup – NAP is an acronym for Name, Address, and Phone and as a local business it is one of your most valuable assets. If you haven’t already you should establish a format for your NAP and use it consistently whenever sharing this information online.

 

For instance, if your business name is ABC WIDGETS LLC and your business address is 123 Main Street, Anytown, USA, you need to decide how you will format this information. Will you always spell out the word ‘Street’, or will you abbreviate? Are you going to include the ‘LLC’ designation, or eliminate it? Will you include a leading ‘1’ on your phone number, or just start with the area code? The point is, you need to establish a format and stick with it.

Once you have established a format for your NAP add it to the footer section on every page of your website and wrap it in Local Business Schema, like this:

COMPANY NAME

ADDRESS LINE 1

CITY,

REGION

POSTCODE/ZIP

PHONE NUMBER

The real take away here is that as a local business you should be treating your city/state much like you would a keyword. Like your other keywords, your city/state should be included in your title tag, your textual headers, your copy, and even your meta description if you like.

In addition, using Local Business Schema and embedding a Google Map on your contact page will help to ensure that Google and other search engines recognize the relevance of your geographic location.

Related:

Top 5 Things Search Engines Look For When Ranking Sites

SEO Tricks of the Trade

7 SEO Challenges Faced by Start up businesses

 

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World Records: Shortest Runway in the World

Shortest runway in the world! HD 1080p, landing and take off, saba airport (Yrausquin Airport)

Saba/Yrausquin airport : 17º38´44N 63º13´14W

The airport’s risky reputation arises from the airport’s physical position: it is flanked on one side by high hills; and on the runway’s other side and both ends, cliffs drop into the sea. Additionally, the runway at the airport is extremely short (400m) this creates the possibility that an airplane could under/overshoot the runway during landing or takeoff and end up in the sea or dashed on the rocky cliffs.
Although the airport is officially marked as closed to traffic (X), regional airline propeller aircraft are able to land there under waivers from The Netherlands Antilles’ Civil Aviation Authority. The most common aircraft to land there are the Twin Otter and BN-2 Islander
Irausquin Airport can be seen from some places in Saint Martin.

Jet aircraft are unable to land at the airport, because the runway is too short (approx. 1,300 ft or 396 m). However, smaller airplanes (DHC-6, BN-2 and helicopters) are common sights there. There is a small ramp and terminal on the southwest flank of the runway. The ramp also has a designated helipad. The terminal building houses offices for Winair, immigration and security, a fire department with one fire truck and a tower. The tower is an advisory service only and does not provide air traffic control. Aviation fuel is not available on the island of Saba.

The only airline currently serving Yrausquin Airport is locally owned Winair, which operates daily flights to Sint Maarten and Sint Eustatius aboard a de Havilland Canada DHC-6 Twin Otter. The flight to Saint Maarten takes about twelve minutes.

Related: Ryan Air. Europes Lowest cost carrier

More At-Bats for B2C Startups in the Community

David Cummings on Startups

An entrepreneur recently asked me why we don’t have more B2C startups in town. Consumer startups, as opposed to business ones, have a lower success rate. Much like the movie business, even experts have a hard time telling what’s going to do well financially and what isn’t — it’s a “hits” business. With the continued success of Yik Yak here, there’s a renewed interest, and hope, in more B2C startups locally. What’s the solution? More at bats. More swings. More strikeouts. More hits.

Here are a few thoughts on more at-bats for B2C startups:

  • Incubators like Switchyards are working on developing institutional knowledge around what does, and doesn’t work, while catalyzing the community
  • More local success will result in more local hires that get exposed to consumer startups, and in turn they’ll start their own companies (success breeds success but there’s a chicken and egg problem to get it going)
  • More meetups, experience…

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Home Maintenance: 4 Things to Rotate (That Aren’t Your Tires)

You know that rotating your tires helps keep the wear even so the tread lasts longer and you save money. Guess what? You can (and should) apply the same idea to things in your home. After all, you’ve invested in your decor so make that decision pay off with a little bit of rotation maintenance. Here’s what to do.

Rug

Do you have a large area rug that partially extends under some furniture? Maybe part of your rug is in a high-traffic route. The exposed or over-used areas of your rug are going to start showing wear much faster than spots that are hidden or inconvenient. And, chances are, you vacuum those exposed areas much more often, too. You don’t have to ditch your entire rug just because a small part of it is wearing out—rotate it! Give those over-used areas a break by putting them under the bed or in the corner and reveal fresh, like-new rug surface where it counts.

Mattress

Even if you have a pillow-top or other speciality mattress that prevents you from flipping it over as per the usual advice, you can still rotate. Instead of top-to-bottom, simply make a head-to-foot swap instead. It will help keep the wear evenly so your mattress lasts longer. Here’s a way to keep track of your rotation schedule:

Garden

The success of your garden depends very heavily on the quality of your soil. To make sure that soil is plant-ready, you must rotate. The basic idea is this: different crops affect the soil organisms in different ways. Sometimes diseases build up in the soil, sometimes a plant will use up all of one kind of nutrient (and the soil can be rebuilt by adding another kind of plant that can produce that nutrient. Cool!). Never letting a particular type of plant hang out in the same patch of soil for more than three years ensures that your garden will keep thriving long term.

Read this great article at Mother Earth News for a more detailed description.

Couch cushions

When it comes to wear, your cushions see plenty. Many people might wait until a major spill forces them to flip a cushion over, but doing this on the regular will help keep the fabric from fading and the foam from collapsing too quickly. Or, you could always just employ my college boyfriend’s favorite strategy: keep one side for meals and one side for “company.” So classy.

What else do you rotate to keep it looking newer longer?

(Image credits: Nancy Mitchell; Adrienne Breaux)  

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Round Two

You know that rotating your tires helps keep the wear even so the tread lasts longer and you save money. Guess what? You can (and should) apply the same idea to things in your home. After all, you’ve invested in your decor, make that decision pay off with a little bit of rotation maintenance. Here’s what to do.

READ MORE »

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Most Entrepreneurs Should Not Incorporate.

Hustle Creative

There are great reasons to incorporate: to define the terms of a partnership, and to protect your assets.  If you are going into business yourself, then you should assess the risks of the business you are entering, and whether or not your have assets worth protecting.  Most people just starting their business likely do not have assets to protect yet.  Incorporating your business does nothing to make it more “real” or “legitimate”, and there are absolutely no tax benefits until you are making $250k or more.  I ultimately decided to hold off on incorporating; this video helped make the decision:

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