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Companies are starting their own universities and saving trees:
Are you registered for The Vault 2019 at: https://www.valuetainment.com The Vault is a 3 day conference with Patrick Bet-David that will be held in Dallas, TX aimed to help Students, Entrepreneurs, CEO’s and Executives get clear on what they need to do to reach their individual capacity. At this event, you’ll learn how to:
Every day knowingly or unknowing we come across the harmful household products which contain poisonous chemicals. These chemical often becomes one of the prime reason for chronic and acute health disorder. Here some examples of chemical hazards at home are provided to make people aware of it.
A DISGRUNTLED former supermarket worker deliberately put sewing needles in strawberries, it was alleged today. Customers in Australia have been told to return or throw away punnets of the fruit due to the contamination after a man who swallowed one was rushed to hospital. [bc_video video_id=”5834775015001″ account_id=”5067014667001″ player_id=”default” embed=”in-page” padding_top=”56%” autoplay=”” min_width=”0px” max_width=”640px” width=”100%” height=”100%” caption=”Mum […]
How to Improve SEO:
The fact is, if yours is a local business you enjoy a great many advantages where search optimization is concerned and by making a few fairly simple changes to your website you can significantly improve your rankings.
Add Your City/State To Your Title Tag – The title tag is part of the metadata set located in the <head> section of your source code and is one of your most important on-site SEO assets.
Adding your city/state to the title tag, along with your primary keywords, helps to inform the search engines that yours is a local business. It may sound like a no-brainer, but you would be suprised how many local businesses get this wrong.
If you offer swimming pool maintenance services in Port Charlotte Florida, that is exactly what your title tag should say – “Swimming Pool Maintenance Services Port Charlotte Florida”.
Include Your City/State In The <H1> Tag On Your Home Page – Like your title tag, every page on your website should have a unique header or <H1> tag. Including geographic information in the header (like your city name) alongside a primary keyword tells the search engines that this location is important to your business. Sticking with the swimming pool maintenance example a possible heading might read: “Port Charlotte’s Pool Service of Choice”.
Include Your City/State In Your Copy – Are you sensing a theme here? Including location information in your textual copy helps reinforce the relevance this location has with regard to your business. You do not need to mention it in excess, just a single reference is plenty; preferably in the first sentence following your <H1> tag as noted above.
Embed A Google Map On Your Contact Page –Research suggests that embedding a Google map along with your physical address to your contact page improves rankings in local search.
Wrap Your NAP In Schema Markup – NAP is an acronym for Name, Address, and Phone and as a local business it is one of your most valuable assets. If you haven’t already you should establish a format for your NAP and use it consistently whenever sharing this information online.
For instance, if your business name is ABC WIDGETS LLC and your business address is 123 Main Street, Anytown, USA, you need to decide how you will format this information. Will you always spell out the word ‘Street’, or will you abbreviate? Are you going to include the ‘LLC’ designation, or eliminate it? Will you include a leading ‘1’ on your phone number, or just start with the area code? The point is, you need to establish a format and stick with it.
Once you have established a format for your NAP add it to the footer section on every page of your website and wrap it in Local Business Schema, like this:
ADDRESS LINE 1
The real take away here is that as a local business you should be treating your city/state much like you would a keyword. Like your other keywords, your city/state should be included in your title tag, your textual headers, your copy, and even your meta description if you like.
In addition, using Local Business Schema and embedding a Google Map on your contact page will help to ensure that Google and other search engines recognize the relevance of your geographic location.
Is the state giving restaurants cited for health violations too many chances?
That’s what KHON2 is asking after the recent restaurant shutdowns by the state.
Four days ago, the state Health Department issued Makittii Hawaii, a buffet restaurant in Waikiki, a red placard and closed its doors.
That’s after visiting the restaurant five times over a period of more than three weeks.
Health officials returned to Makittii Tuesday, not for an inspection, but to teach employees food safety lessons.
“Why does the state return so many times?” KHON2 asked.
“Well, we don’t think it’s so many times,” said Peter Oshiro with the DOH.
Oshiro said the placard program is successful, because the large majority of restaurants correct their violations. Two other restaurants on Oahu recently received red placards after multiple visits from the health department.
“What do you tell people who might think, it’s not protecting public safety because people could have gotten sick?” KHON2 asked.
“Again, it’s a weight off between what we’re finding in the establishment and whether or not they’re moving towards correction,” Oshiro said. “When we fine or suspend somebody, we’re litigating the solution. It’s very counterproductive, it costs the taxpayer a lot of time and money, because now I have to talk to the (attorney general)’s office. We have to issue formal legal documents.”
KHON2 went to Makittii to try to talk to the owner and observe the health department class, but no one responded.
But we did talk to a food safety consultant, Tom Frigge, about what he teaches employees.
“First you turn the water on, wet your hands,” Frigge said.
Hand-washing is the most basic lesson, but there are many others.
Frigge says anyone who works in the kitchen, who handles food, should carry a thermometer. He also says food temperatures in coolers should be checked twice a day.
So does he think the state’s placard program gives restaurants too many chances?
“It might be, yeah, because all during that time the public is at risk, isn’t it?” Frigge said.
Since Wednesday is a holiday, the earliest health inspectors could visit Makittii is Thursday.
If a green placard is issued, the restaurant could reopen.
An entrepreneur recently asked me why we don’t have more B2C startups in town. Consumer startups, as opposed to business ones, have a lower success rate. Much like the movie business, even experts have a hard time telling what’s going to do well financially and what isn’t — it’s a “hits” business. With the continued success of Yik Yak here, there’s a renewed interest, and hope, in more B2C startups locally. What’s the solution? More at bats. More swings. More strikeouts. More hits.
Here are a few thoughts on more at-bats for B2C startups:
- Incubators like Switchyards are working on developing institutional knowledge around what does, and doesn’t work, while catalyzing the community
- More local success will result in more local hires that get exposed to consumer startups, and in turn they’ll start their own companies (success breeds success but there’s a chicken and egg problem to get it going)
- More meetups, experience…
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