3 Steps Consumers and Businesses can take to Decrease IT vulnerabilities via Infosec News Ireland

Two new vulnerabilities have been unocovered within connected devices that allow hackers access to the personal lives of consumers, according to McAfee researchers. A vulnerability within BoxLock smart padlock enables hackers to unlock the device within a few seconds, and a vulnerability within the Mr. Coffee brand coffee maker with Wemo grants hackers access to home networks.

“Cybercriminals are relentless, and as long as we continue to connect devices to the internet, they will continue to search for ways to exploit them,” said Raj Samani, McAfee fellow and chief scientist. “Vulnerability disclosures can be frightening for both the consumers using connected devices and the organizations that create them, however, the process is an essential component of creating a safer future. Cybersecurity researchers, businesses, and consumers working together to expose and eliminate these vulnerabilities keeps us all a step ahead of the bad guys.”

While there is no way to predict the future of IoT attacks, McAfee offers consumers and businesses tips to ensure devices and data are protected from such vulnerabilities.

3 steps for consumers to protect what matters

  • Set-up a secondary network for your IoT devices that doesn’t share access to your primary network and the devices and data connected thereto
  • Consider getting a router with built-in security features, making it easier to protect all the devices in your home from one access point
  • Set your device to auto-updates so you always have the latest software and be sure to change all default passwords once you purchase a new device

3 steps for businesses to secure customers

  • Invest in security early in the development of your products and assume that at some point you will run into a vulnerability that needs to be addressed right away. Be sure to constantly monitor products for potential vulnerabilities and access points for cybercriminals
  • Keep all your computers and devices protected by using robust security software that can help safeguard your private information and protect you from threats
  • When faced with a vulnerability, be proactive and transparent in addressing the issue, and engage with the security research team for the fastest path to remediation

from Help Net Security – News http://bit.ly/2H6WwJl

As the Internet of Things (IoT) grows and smart devices gain popularity, cybercriminals will continue to find new ways to exploit all connected things. Two new vulnerabilities have been unocovered within connected devices that allow hackers access to the personal lives of consumers, according to McAfee researchers. A vulnerability within BoxLock smart padlock enables hackers […]

via Researchers and businesses need to work together to expose IoT vulnerabilities — Infosec News Ireland

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5 SIMPLE STEPS TO IMPROVE YOUR LOCAL SEARCH RANKINGS:

How to Improve SEO:original

The fact is, if yours is a local business you enjoy a great many advantages where search optimization is concerned and by making a few fairly simple changes to your website you can significantly improve your rankings. 

1.jpgAdd Your City/State To Your Title Tag – The title tag is part of the metadata set located in the <head> section of your source code and is one of your most important on-site SEO assets. 

Adding your city/state to the title tag, along with your primary keywords, helps to inform the search engines that yours is a local business. It may sound like a no-brainer, but you would be suprised how many local businesses get this wrong. 

If you offer swimming pool maintenance services in Port Charlotte Florida, that is exactly what your title tag should say – “Swimming Pool Maintenance Services Port Charlotte Florida”.

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Include Your City/State In The <H1> Tag On Your Home Page – Like your title tag, every page on your website should have a unique header or <H1> tag. Including geographic information in the header (like your city name) alongside a primary keyword tells the search engines that this location is important to your business. Sticking with the swimming pool maintenance example a possible heading might read: “Port Charlotte’s Pool Service of Choice”.

3.pngInclude Your City/State In Your Copy – Are you sensing a theme here? Including location information in your textual copy helps reinforce the relevance this location has with regard to your business. You do not need to mention it in excess, just a single reference is plenty; preferably in the first sentence following your <H1> tag as noted above.

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Embed A Google Map On Your Contact Page –Research suggests that embedding a Google map along with your physical address to your contact page improves rankings in local search.

5.pngWrap Your NAP In Schema Markup – NAP is an acronym for Name, Address, and Phone and as a local business it is one of your most valuable assets. If you haven’t already you should establish a format for your NAP and use it consistently whenever sharing this information online.

 

For instance, if your business name is ABC WIDGETS LLC and your business address is 123 Main Street, Anytown, USA, you need to decide how you will format this information. Will you always spell out the word ‘Street’, or will you abbreviate? Are you going to include the ‘LLC’ designation, or eliminate it? Will you include a leading ‘1’ on your phone number, or just start with the area code? The point is, you need to establish a format and stick with it.

Once you have established a format for your NAP add it to the footer section on every page of your website and wrap it in Local Business Schema, like this:

COMPANY NAME

ADDRESS LINE 1

CITY,

REGION

POSTCODE/ZIP

PHONE NUMBER

The real take away here is that as a local business you should be treating your city/state much like you would a keyword. Like your other keywords, your city/state should be included in your title tag, your textual headers, your copy, and even your meta description if you like.

In addition, using Local Business Schema and embedding a Google Map on your contact page will help to ensure that Google and other search engines recognize the relevance of your geographic location.

Related:

Top 5 Things Search Engines Look For When Ranking Sites

SEO Tricks of the Trade

7 SEO Challenges Faced by Start up businesses

 

Does the state’s restaurant placard program offer too many chances?

A Waikiki buffet restaurant is no longer allowed to operate.

It is the third food establishment shut down by the Health Department after multiple violations.

“I didn’t know about their sanitary problems,” said Honolulu resident, Kim Jorgensen.

The red placard posted outside Makittii Hawaii located at 2380 Kuhio Ave. says it all.

“So for now the publics health is being protected by the closure of the facility,” said Peter Oshiro with the State Department of Health.

The Health Department launched its investigation into the restaurant on Oct. 13 after receiving a report of someone possibly getting sick.

Inspectors say they found multiple health violations that day for things like inadequate hand washing, stored food temperature violations and even the presence of insects and rodents.

The restaurant was issued a yellow placard on Oct. 13.

Does the state’s restaurant placard program offer too many chances?

Is the state giving restaurants cited for health violations too many chances?

That’s what KHON2 is asking after the recent restaurant shutdowns by the state.

Four days ago, the state Health Department issued Makittii Hawaii, a buffet restaurant in Waikiki, a red placard and closed its doors.

That’s after visiting the restaurant five times over a period of more than three weeks.

Health officials returned to Makittii Tuesday, not for an inspection, but to teach employees food safety lessons.

“Why does the state return so many times?” KHON2 asked.

“Well, we don’t think it’s so many times,” said Peter Oshiro with the DOH.

Oshiro said the placard program is successful, because the large majority of restaurants correct their violations. Two other restaurants on Oahu recently received red placards after multiple visits from the health department.

“What do you tell people who might think, it’s not protecting public safety because people could have gotten sick?” KHON2 asked.

“Again, it’s a weight off between what we’re finding in the establishment and whether or not they’re moving towards correction,” Oshiro said. “When we fine or suspend somebody, we’re litigating the solution. It’s very counterproductive, it costs the taxpayer a lot of time and money, because now I have to talk to the (attorney general)’s office. We have to issue formal legal documents.”

KHON2 went to Makittii to try to talk to the owner and observe the health department class, but no one responded.

But we did talk to a food safety consultant, Tom Frigge, about what he teaches employees.

“First you turn the water on, wet your hands,” Frigge said.

Hand-washing is the most basic lesson, but there are many others.

Frigge says anyone who works in the kitchen, who handles food, should carry a thermometer. He also says food temperatures in coolers should be checked twice a day.

So does he think the state’s placard program gives restaurants too many chances?

“It might be, yeah, because all during that time the public is at risk, isn’t it?” Frigge said.

Since Wednesday is a holiday, the earliest health inspectors could visit Makittii is Thursday.

If a green placard is issued, the restaurant could reopen.

Fly from Delhi to San Francisco non-stop on Air India….

Now, fly from Delhi to San Francisco non-stop on Air India

The airline had already secured slots at the San Francisco airport and was planning for a December launch. “It will be a Delhi-San Francisco flight and we are working on hub-and-spoke connections,” said a senior airline executive.

Earlier, the airline was considering a Bengaluru-Delhi-San Francisco flight, deploying a Boeing 777 aircraft on the entire route.

Currently, Air India operates daily non-stop flights to Chicago and New York (from New Delhi) and Newark (from Mumbai). The Mumbai-Newark flight, which takes 16 hours, is the longest flight from India as of now.

On the New Delhi-San Francisco route, Air India will compete with major airlines from Europe, the Gulf countries and East Asia. As of early 2014, about 600 passengers travelled daily between Delhi and San Francisco (one-way); all opted for flights that went via another location, according to Delhi International Airport Ltd data.

Air India has three Boeing 777-200LR aircraft, with 238 seats (eight first class; 35 business class and 195 economy class). Currently, these flights are sparingly used on routes to Saudi Arabia. These are among the 68 Boeing planes it ordered in 2005 for long-haul routes. In 2013, Air India sold five planes in this category to Etihad for $68 million. It had said retaining the fuel-guzzling aircraft would have aggravated losses.

Initially, the airline plans to offer a three-class service to San Francisco. The Air India management is also considering reconfiguring its Boeing 777-200LRs through the next few months, doing away with the first class and increasing the economy class seats. In the past, the airline has found it difficult to sell eight first-class seats on the route and occupancy in the premium segment has been poor.

With domestic jet fuel prices down 41 per cent year-on-year, Air India is likely to keep its operating costs down. And, rising passenger demand is likely to boost yields.The Air India route would become the first direct flight between San Francisco and India. — AFP pic

Bengaluru and Delhi are the top source markets for San Francisco flights. Air India’s marketing efforts will be weak if passengers from Bengaluru have to change aircraft in Delhi. Also, rival airlines offer daily connections to San Francisco,” said Devesh Agarwal, editor of Bangalore Aviation, an aviation blog.

In the past, other Indian airlines, too, have explored connectivity with the US west coast. Air India operated flights to Los Angeles through Frankfurt, while Jet Airways briefly flew to San Francisco via Shanghai. Though Kingfisher Airlines considered starting a Bengaluru-San Francisco flight, the plan didn’t take off.
LONGEST FLIGHT ROUTES

  • Dubai – Panama City: 13,821 km; 17 hrs 35 mins (Emirates)
  • Dallas – Sydney: 13,802km; 16 hrs 50 mins (Qantas)
  • Atlanta – Johannesburg: 13,573 km; 16 hrs 40 mins ( Delta)

Air India is planning to launch a direct flight between New Delhi and San Francisco in December. The thrice-a-week flight, which will cover the distance in 16 hours, will be the first direct flight between India and the US west coast.

On the San Francisco route, Air India will use its three Boeing 777-200LR aircraft.

Note : Emirates proposes to launch a Panama City flight in February 2016; Route planning is automated and routes chosen by airlines vary daily, based on en route wind conditions and the temperature and weather

Source…..www.Aneesh Phadnis ….in  www.business-standard.com and http://www.malaymailonline.com

Natarajan

Take off with Natarajan

Air India is planning to launch a direct flight between New Delhi and San Francisco in December. The thrice-a-week flight, which will cover the distance in 16 hours, will be the first direct flight between India and the US west coast.

The Air India route would become the first direct flight between San Francisco and India. — AFP pic

On the San Francisco route, Air India will use its three Boeing 777-200LR aircraft.

Sources said the airline had already secured slots at the San Francisco airport and was planning for a December launch. “It will be a Delhi-San Francisco flight and we are working on hub-and-spoke connections,” said a senior airline executive.

Earlier, the airline was considering a Bengaluru-Delhi-San Francisco flight, deploying a Boeing 777 aircraft on the entire route.

Currently, Air India operates daily non-stop flights to Chicago and New York (from New Delhi) and Newark (from Mumbai). The Mumbai-Newark flight, which takes 16 hours, is the longest flight from India as of now.

Now, fly from Delhi to San Francisco non-stop on Air India

On the New…

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Most Entrepreneurs Should Not Incorporate.

Hustle Creative

There are great reasons to incorporate: to define the terms of a partnership, and to protect your assets.  If you are going into business yourself, then you should assess the risks of the business you are entering, and whether or not your have assets worth protecting.  Most people just starting their business likely do not have assets to protect yet.  Incorporating your business does nothing to make it more “real” or “legitimate”, and there are absolutely no tax benefits until you are making $250k or more.  I ultimately decided to hold off on incorporating; this video helped make the decision:

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How Saying “No” Will Help You In Business

Saying “No” Helps You Focus Your Services

As a full-time CEO and a part time writer, I have a lot of business on my plate, especially when it comes to writing. When it comes to writing, I could accept any number of projects, but when push comes to shove, it only makes sense to pick projects that interest me, that pay well, and that will help me build my career. It’s true that any number of people, at any time, might be knocking on my door and asking me to write for them, but it only makes sense to say yes if it helps me grow my business, or develop further personally or professionally. As a full-time CEO, most of my time is sucked away with my full-time business, so when it comes to writing, I only say yes to projects that really fall in line with my writing goals.b0f12f0f-9cc2-4058-ae64-b27af9a1090c-original

The same goes for you and your business. You’ll be surprised at how many services people will ask you to provide when they are happy with one service you have already provided them, but if it doesn’t fall in line with the kind of business you do, it will often end up sucking your time, and not paying off in the long run. Stick to what you know, and what you’re good at, and as you say “no,” you will be able to continually focus and fine-tune your services.

Make More Money And Save Time

Another reason to develop the habit of saying “no” when it’s appropriate is that it helps you make more money and save time. For example, you know exactly how many projects you can balance, how much time each project will take, and a quick cost analysis will tell you which projects make sense when divided up into an hourly, and which projects do not. If a project is going to suck so much time that you end up getting paid less than minimum wage for the hours put in to the project, it’s worth it to say no and accept a project bid that makes more financial sense.

Say No When You Don’t Have A Contract

Another time saying “no” will help you in business is when you don’t have a contract, or when the company hiring you is being weird about payment agreements. If you don’t feel comfortable that you will be compensated appropriately, or don’t trust the company you are doing business with, don’t be afraid to tell them no, and to put your time and energy into working for someone who is willing to sign a contract, and/or pay upfront.

What are some other times YOU think you should say “no” to business?

From My recent Blog https://shieldfunding.com/2015/04/how-saying-no-will-help-you-in-business/