How to Improve SEO:
The fact is, if yours is a local business you enjoy a great many advantages where search optimization is concerned and by making a few fairly simple changes to your website you can significantly improve your rankings.
Add Your City/State To Your Title Tag – The title tag is part of the metadata set located in the <head> section of your source code and is one of your most important on-site SEO assets.
Adding your city/state to the title tag, along with your primary keywords, helps to inform the search engines that yours is a local business. It may sound like a no-brainer, but you would be suprised how many local businesses get this wrong.
If you offer swimming pool maintenance services in Port Charlotte Florida, that is exactly what your title tag should say – “Swimming Pool Maintenance Services Port Charlotte Florida”.
Include Your City/State In The <H1> Tag On Your Home Page – Like your title tag, every page on your website should have a unique header or <H1> tag. Including geographic information in the header (like your city name) alongside a primary keyword tells the search engines that this location is important to your business. Sticking with the swimming pool maintenance example a possible heading might read: “Port Charlotte’s Pool Service of Choice”.
Include Your City/State In Your Copy – Are you sensing a theme here? Including location information in your textual copy helps reinforce the relevance this location has with regard to your business. You do not need to mention it in excess, just a single reference is plenty; preferably in the first sentence following your <H1> tag as noted above.
Embed A Google Map On Your Contact Page –Research suggests that embedding a Google map along with your physical address to your contact page improves rankings in local search.
Wrap Your NAP In Schema Markup – NAP is an acronym for Name, Address, and Phone and as a local business it is one of your most valuable assets. If you haven’t already you should establish a format for your NAP and use it consistently whenever sharing this information online.
For instance, if your business name is ABC WIDGETS LLC and your business address is 123 Main Street, Anytown, USA, you need to decide how you will format this information. Will you always spell out the word ‘Street’, or will you abbreviate? Are you going to include the ‘LLC’ designation, or eliminate it? Will you include a leading ‘1’ on your phone number, or just start with the area code? The point is, you need to establish a format and stick with it.
Once you have established a format for your NAP add it to the footer section on every page of your website and wrap it in Local Business Schema, like this:
ADDRESS LINE 1
The real take away here is that as a local business you should be treating your city/state much like you would a keyword. Like your other keywords, your city/state should be included in your title tag, your textual headers, your copy, and even your meta description if you like.
In addition, using Local Business Schema and embedding a Google Map on your contact page will help to ensure that Google and other search engines recognize the relevance of your geographic location.