Burger King has learned a valuable lesson: When it comes to french fries, customers might be more interested in ones made of breaded chicken than they are with a healthier option.
The fast food chain announced in a statement that most of its franchises in North America will phase out the lower-calorie “Satisfries” that was rolled out last September as a limited-time offering. About 2,500 of its 7,400 restaurants have opted to keep the item.
“At launch, Burger King Corporation (BKC) announced that guests would ultimately determine how long SATISFRIES™ would remain on the menu,” the statement said. “Earlier this week, franchisees in North America were given the option to continue offering SATISFRIES™ in markets where this game-changing product continues to perform well.”
A small order of Satisfries, which Burger King began automatically adding to kids meals in March, costs 30 cents more than normal fries but has…
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